Energetic new boss aims to inspire many

Earlier in 2014, international feed additives company Novus International presented François Fraudeau as its new president and CEO. Aiming to encourage and challenge his employees, he hopes to achieve 10% market share by 2020. By Roger Abbott “Small farmer’s son takes on the world…” is the sort of headline many editors dream of writing – but that is the real-life opportunity for the new head of a major international animal feed additive business, French-bor