Wellhope – a feed fairytale in northern China

Although barely 15 years old, Chinese feed producer Wellhope, headquartered in Shenyang, northern China, is growing very rapidly to become one of the world’s larger feed producers. Shapes of a poultry integration are coming into existence – and a virtual pig integration is being started up too.         The sign of Wellhope, to be seen on any of its feed mills, is complex in its simplicity. Two flying birds, together forming a ‘W’. The flying birds, howeve