VIV Europe: eerie but not too bad

VIV Europe 2010: Was it a good show or not? This question could be heard throughout the Jaarbeurs complex in Utrecht, the Netherlands last week. Many company representatives had mixed feelings. After 2008’s VIV Europe had failed to become a big success due to a one-off relocation to Moscow, Russia, the biennial international trade show returned to Utrecht. Hopes were high that this year, the show would return to its former splendour and importance. Investments had been made, especially fr