Breaking the cycle: Reinventing feed additives with purpose and AI 

Animal nutrition expert Dr Casey Bradley noticed something remarkable while filling out a market research survey recently: “We are still swimming in a sea of “me too” products in the feed additive space. Slightly better, marginally cheaper, or with a new spin on the same old mechanisms. Have we plateaued? Or are we simply asking the wrong questions?” In this Expert Opinion, she explores the answers.  Not so long ago, I had the opportunity to work on Balancius, a novel product from No