Connecting with consumers of today and tomorrow

“Consumers have the power to change every aspect of the animal livestock industry. Their concerns, their acceptance of production methods, should be critical in how our customers and we ourselves organise our businesses,” says Markus Dedl, CEO at phytogenics company Delacon. He commissioned a survey among millennial foodies to get insights into their take on food production. They outnumber generation X and are far more influential than the baby boom generation. Millennials, born between the