China: Changing consumer trends influencing the pig sector

This is the third article in the series of articles about China. In this final report, let’s take a look at Chinese consumers and the trends affecting the pig industry. It’s obvious why this is an important discussion since commercial activity can only be sustained if driven by consumer wants and desires in a market economy. The Chinese economy isn’t any different to western economies in this regard – although we can expect that Chinese consumers will have different habits and purchasin