Pigs in the media: the value of listening

In a world where social media are a major place for debate, issues quickly get polarised, pig producers know that all too well. One story in the media and unfriendly pros and cons quickly fill up any timeline, with any nuance disappearing. Sometimes it pays off to just ask that one question, writes Vincent ter Beek, editor for Pig Progress: ‘What happened?’ Furious they were – swine producers in the south of the Netherlands. The comments kept pouring in on my social media channels on June