Farm visit: The journey to make money from pig welfare

It’s an often-heard objection: Better welfare comes at the expense of profitability, and consumers will always choose cheap pork over premium pork. Annechien ten Have-Mellema, from the Netherlands, did not want to sit and wait. She has been embarking on a journey to prove them wrong. BANG – it’s an unusual sound to hear while admiring finisher pigs. It is as if someone is slamming a door. BANG – there it goes again, this time from a different direction. And indeed, door slamming it is,