7 steps for managing media coverage of pigs

The media are a topical subject at present. As both a journalist and pig production adviser for the majority of his 65 years in pigs, management expert John Gadd has been both interviewer and interviewee on many topical subjects. In this column, he shares some of his experience on how to handle (sometimes hostile) questions in public. Powerful ally The media is our most powerful ally in getting the true facts known on pig production and eating quality. They are friends, not enemies. Your side o