Zhongpin focuses on more chilled meat sales

Zhongpin, China’s number four pork processor grows by leveraging a vertically-integrated fresh meat and meat products supply chain from processing to retailing. Two new processing plants will be opened in China in the next 12 months. Baoke Ben, the company’s executive vice president, provides details. By Vincent ter Beek and Robert Vink PP: Where does Zhongpin get most of its meat – imported/local? Baoke Ben: “Zhongpin doesn’t directly invest in pig production sites o