Ying and Yang at EuroTier

“I’m going crazy,” one of my colleagues said, trying to catch some breath at the Reed Business booth at EuroTier. “I need to have blinkers on, I see so many places I want to go to. If I stop at all booths that seem interesting, I’ll never complete my programme!” I nodded and knew what she meant. There was something funny about this year’s EuroTier, in Hanover, Germany, held 11-14 November. It’s difficult to explain, but perhaps the word ambiva