EU parliament decides fate of ‘veggie meat’

In a recent vote, the European Parliament decided not to ban the use of meat-related names for plant-based substitutes, such as ‘veggie burgers’ and ‘soy sausage’. The vote was part of the massive reform of the Common Agricultural Policy and the area that deals with how products can be marketed. The discussion surrounding the denomination of plant-based meat substitutes is particularly timely given that the new strategy is to urge consumers to move towards a more plant-b